Please Don’t Tell Hotel
Project
IDENTITY
EDITORIAL
PACKAGE DESIGN
A fictitious hotel owner and developer is building a hotel, and they need a brand. This project’s deliverables are to conceptualize and realize a luxury hotel brand. Tasked in creating a brochure and associating products with the hotel’s branding, with menus to accompany the in-house restaurant.
Click here for the digitally published brochure
In the bustling heart of the 1920’s, was the peak of speakeasies. Prohibition marked the end of alcohol production and distribution, thus people had to get creative. Hidden clubs and bars were scattered across cities that provided these illegal and “immoral” drinks. New York City was one of the biggest speakeasy hubs, including the PDT (Please Don’t Tell).
To accompany the PDT’s identity, the underground restaurant The Secret Cellar was created. Serving food that was considered a luxury during the prohibition in a new age way is its specialty, alongside a cocktail menu featuring drinks that were created during that era.
Menu Design
Luxury, moody, secretive; those were the key words that the brand was built off. The main color palette consists of a dark midnight blue, stark white, and gold, exuding elegance. Geometric shapes played a key role in the design elements throughout the entire branding to bring in the art deco style.