FLORE, eau de parfum
Project
PACKAGE DESIGN
EDITORIAL
PRODUCT PHOTOGRAPHY
The fictitious perfumery, Vir & Virgo, is planning a perfume collection launch, FLORE, with three new scents, Peony, Magnolia, and Iris. The FLORE collection name is Latin, and it translates to “flower” or “in bloom”. V & V is requesting branding and packaging for all three fragrances. After sampling the fragrances, specific words came to mind: light, elegant and beauty.
From the sweet aroma of peonies found in Europe to the warm, spicy fragrance of Allspice from Jamaica, each scent tells a story. With master perfumers Vir & Virgo creates unique and captivating blends that set off to evoke emotions and spark memories, new and old.
Macro-illustrations of each flower on the front of the bottle is used to draw in customers by visual interest, and a different and smaller illustration on the back where the fragrance notes are featured.
To add some feminine touches, handmade bows in colors fitting the flowers are placed on the bottle cap, as well as handmade satin pillows that the finished product will rest on in the completed box packaging.