Folly: Custom Haircare
Project
PRODUCT DESIGN
PACKAGE DESIGN
PRODUCT PHOTOGRAPHY
TYPOGRAPHY
Folly is a company that cares about custom-made hair solutions tailored to individual needs. This fictitious hair care brand wants to show the consumer exactly how much of each element in their custom solution has in the bottle. They need a way to showcase this unique product and suitable packaging to go with it.
Extensive research has revealed that effective hair care requires more than just catering to a hair type; it involves considering scalp conditions, environmental factors, and personal habits.
A team of chemists, botanists, and data scientists were brought together to develop an algorithm that analyzes a person’s individual hair profiles and creates custom formulations.
The idea is to show the ratio and amount of each ingredient goes into each bottle. To mix the product for use, a complimentary mini electric mixer is given with the first purchase. This is an interactive and fun way to include the customer further into the customizing process.